Introduction to Marketing

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Course Number: BUSADMIN 2630
Course Name: Introduction to Marketing (Print)
Course Description:    The study of marketing encompasses the activities involved in anticipating, managing, and satisfying demand via the exchange process. Activities include environmental analysis, marketing research, consumer analysis, product planning, distribution planning, promotion planning, price planning, and marketing management. The dynamic nature of marketing, the complex environment surrounding today's marketers, and various marketing functions, performers, and strategies are examined.
Prerequisites:    None
Level: Undergraduate
Credits: 3
Format: Print  (This course is also offered online.)

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