UW-Platteville College of Liberal Arts and Education to host faculty forum on Oct. 3

September 13, 2013

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PLATTEVILLE, Wis. — The University of Wisconsin-Platteville College of Liberal Arts and Education will host its first faculty forum of the fall semester, “Gender as Advertised: Men, Women and Consumerism in Early 20th Century Europe,” on Thursday, Oct. 3, from 5-6:30 p.m. in Lundeen Lecture Hall, 103 Doudna Hall, UW-Platteville.

Dr. Adam Stanley, associate professor of history at UW-Platteville, will be presenting and Dr. Mary Rose Williams, associate professor in the UW-Platteville Department of Media Studies, will be responding.

Stanley’s presentation will address how societal expectations for men and women were represented in the press in France and Germany between 1900 and 1918, when World War I ended. He will discuss how the press helped create the consumer culture and helped define men’s and women’s gender roles – how they were expected to act and behave – during that time period.

“The topic of gender as it relates to advertising will appeal to many people, regardless of their areas of interest and expertise, because it affects many disciplines, including history, media studies, advertising, pictorial imaging, sociology, psychology and much more,” said Stanley. “Everyone should find value in the presentation as well as the response.”

Stanley’s presentation is based on research he conducted about the pre-World War I and WorId War I eras at various libraries throughout the United States while he was on sabbatical in spring 2013. In his research, he compared and contrasted how gender was presented in advertisements from 1900 to 1918 with how it was presented in advertisements from 1920 to 1939.

“My previous research involved gender ideology in the 1920s and 1930s,” said Stanley. “Currently, there is debate among historians about whether there was continuity or a shift in how gender was presented in advertisements in France and Germany following World War I. Even though it happened 100 years ago on another continent, it is interesting to examine how men and women were presented in advertising.”

Following Stanley’s presentation, Williams will discuss representations of gender in late 19th and early 20th century United States.

Following Williams’ response, audience members may ask questions during a 30-minute question and answer period. Refreshments will be served and everyone is welcome to attend this free event.

Contact: Adam Stanley, associate professor of history, department of social sciences, (608) 342-6012, stanleya@uwplatt.edu

Written by: Laurie Hamer, College of Liberal Arts and Education, (608) 342-6191, hamerl@uwplatt.edu

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